Wildberries, Russia's largest e-commerce platform, has absorbed substantial losses from Ukrainian drone strikes on multiple warehouses in July 2026, destroying roughly 10% of storage capacity and inflicting direct and indirect costs estimated at 150–250 billion rubles, comparable to its 2025 net profit. The company reported heavy short-term borrowing, primarily to state-controlled VTB, and has paused new investments while offering seller support such as fee discounts. Russian authorities have signaled willingness to provide assistance through tax relief, preferential financing, and coordination with VTB, which recently acquired a stake in Wildberries’ banking arm. Traders view these factors, alongside the firm’s scale and role in domestic retail, as significant barriers to a formal bankruptcy filing before 2027.